Ecosystem Growth · AI + Web3

I help AI and Web3 companies turn developer communities into product adoption.

I design and run high-touch developer programs, hackathons, builder residencies, and regional ecosystem campaigns — moving the right builders from awareness to usage.

Aaron Landeros
50+ global programs led
LATAM · U.S. · Europe · Asia
Open to new engagements
50+
Developer initiatives led globally
80K
Developers activated for StackUp in <3 months
5,000+
Builders connected through Hack Global
4
Regions activated — LATAM, EU, Asia, U.S.
Programs delivered with
ConsensysPolkadotCircleAptosNvidiaHederaAWSMicrosoft
Who I help

Built for teams that ship to developers.

I work with founders and growth leads who need real builders engaging with their product — not vanity signups.

AI startups

Launch developer programs, workshops, and community activations around new tools.

Web3 protocols

Activate developers, founders, apps, wallets, and regional ecosystem partners.

Developer platforms

Turn hackathons, workshops, and builder campaigns into measurable product adoption.

About

I'm an Ecosystem Growth leader with a global track record of designing high-impact programs for developers and founders. I've partnered with top-tier organizations across blockchain, AI, and emerging tech to engage builders, activate networks, and accelerate product adoption — from LATAM and Europe to Asia and the U.S.

Builder-first

Programs shaped around what devs and founders actually need to ship.

Ecosystem fluency

Native to Web3, AI, and dev-tool go-to-market motions.

Globally distributed

Hands-on across LATAM, Europe, Asia, and the U.S.

Experience

Programs that moved the numbers.

A timeline of ecosystem work across the most active builder communities in Web3 and AI.

AngelHack
Ecosystem Growth Manager, Americas

The world's largest hackathon organizer and developer community — 200K+ developers globally.

  • Led 50+ global developer initiatives — hackathons, hackerhouses, and workshops driving emerging-tech adoption.
  • Secured and activated partnerships with Consensys, Polkadot, Circle, Aptos, Nvidia, AWS, and Microsoft.
  • Grew StackUp from 0 → 80K developers across the Americas in under three months.
Web3 Familia
Developer Advocate, LATAM

Global support network empowering underrepresented Web3 builders through access, education, and collaboration.

  • Designed hands-on workshops, education tracks, and hackathon activations that surfaced LATAM Web3 talent.
  • Co-created a monthly newsletter curating tools, learning resources, and funding for regional builders.
  • Built strategic relationships across local hubs, technical communities, and founder networks.
Rayo Capital
Head of Ecosystem

NYC-based investment and advisory firm operating at the frontier of digital assets — DeFi, AI, and RWA.

  • Designed global engagement programs for Web3 and AI builders — hackathons, agent meetups, and residencies.
  • Led flagship initiatives including AI Agents Hackerhouse at ETH Denver, SUI Hackerhouse NYC, and LATAM Buildathon.
  • Activated high-intent technical audiences, bridging AI-native teams with crypto protocols.
Selected programs

Case studies from the field.

A selection of hackathons, hackerhouses, and ecosystem campaigns — each engineered for measurable builder engagement.

Featured · Developer Growth · Americas

StackUp Growth Campaign

Full-funnel developer acquisition for a learn-to-earn dev platform across the Americas — from zero awareness to a continent-wide pipeline of active builders in under three months.

  • Regional campaign across LATAM + U.S.
  • Top-of-funnel feeding ongoing product engagement
  • Repeatable playbook for emerging-market developer growth
Outcome
0 → 80,000
developers activated in <3 months
Global Hackathon

Hack Global

World cup–style hackathon connecting builders across continents into a single grand finale.

  • 5,000+ developers across IRL events globally
  • Grand Finale hosted in Singapore
  • Partner showcases for sponsoring protocols
Web3 · Americas + Europe

Polkadot Hackerhouses

Two-continent builder residencies activating the Polkadot ecosystem with high-intent teams.

  • Builder residencies across 2 continents
  • Direct onboarding to Polkadot tooling
  • Pipeline of projects continuing post-event
More programs
AI · Accelerator

Nvidia Ignition Accelerator

Sourced and evaluated AI startups from the Americas for Nvidia's Singapore program.

Stablecoins · DevRel

Circle ProDev Hack

Developer activation for programmable wallets and USDC-native applications.

Web3 · Global

Hedera Hackathon

Global builder activation for Hedera's first Hashgraph incubator.

Web3 · DevRel

Consensys Hackathon

Hands-on developer onboarding across the Consensys protocol suite.

AI · ETH Denver 2025

AI Agents Hackerhouse

Focused hub during ETH Denver for AI agent founders and protocol teams.

AI x Web3 · Americas

GAIA Autonomous Hackathon

Supported the first autonomous AI agent hackathon at the AI x Web3 intersection.

Web3 · NYC

SUI Hackerhouse NYC

One-day builder activation connecting Sui devs and NYC's Web3 ecosystem.

Web3 · Devcon 2024

Hackerhouse Devcon

Technical founder engagements running throughout Devcon week.

AI · Europe

AI Agent Meetups · Estonia

Intimate gatherings for AI builders, founders, and investors in Tallinn.

Engagements

Ways to work together.

Engagements scoped to your stage, region, and builder motion — from focused sprints to multi-quarter ecosystem expansion.

01

Developer Activation Sprint

A 4–6 week campaign to attract, onboard, and activate builders around your product.

02

Hackathon & Builder Program Design

End-to-end strategy, partnerships, programming, workshops, judging, and follow-up activation.

03

Regional Ecosystem Expansion

Launch or grow presence in LATAM, Europe, Asia, or the U.S. through trusted local networks.

04

Builder Partnership Pipeline

Identify and activate communities, accelerators, universities, protocols, and developer groups.

For AI coding platforms

Turn users into published builders.

I help AI coding and developer platforms run in-person workshops, app-building challenges, and regional activations that bring the right builders into the ecosystem — and help them ship real projects.

  • 100+ person workshops
  • App publishing challenges
  • Campus and community activations
  • Regional ambassador programs
  • Partner-led demo days
Contact

Need more builders using your product?

Let's design the program that gets them there.